. >> reporter: he spent some of his long-haired youth living in a vegetarian co-op but now calls obama care fascism. he is a health conscious vegan who has no problem selling pork sausage or genetically modified foods. while his stores aim for a low carbon footprint and sell only sustainable fish, he doesn't believe in manmade global warming. >> i don't think we necessarily know it's been caused by man, human-caused industrialization of carbon dioxide. i'm not a climate scientist, i'm not a climate expert. i'm just a fairly well-read guy who reads both sides of an issue. >> reporter: the head of a coal company says i really don't believe in man-made climate change, it's not news. the head of whole foods says that -- >> well, i've read four or five books on global warming. the average person forms their opinion after reading how many books? i'd say zero. >> reporter: now before conservatives start to swoon, you should know he takes $1 a year in salary as a statement on income inequality. he equates modern hamburger production with the evils of slavery and denying women the right to vote